Emirates posts record profit of US$ 3 Billion for the financial year 2022-23. The Group’s revenue was US$ 32.6 Billion during the same period. The question that immediately comes to mind is how did they do it when so many airlines are struggling around the world with some having closed down and others going through very difficult times. There are many factors that contribute to the Airline’s success. Let’s take a look at the how and why of Emirates’ success – as a former insider, I have had the pleasure to play in the actual arena.